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What You Need to Know About Marketing
Author: Simon Middleton
Publisher: John Wiley & Sons
ISBN: 0857081705
Pages: 224
Year: 2012-04-11
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Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing
Everything You Need to Know about Marketing
Author: Patrick Forsyth
Publisher: Kogan Page Limited
ISBN: 0749429836
Pages: 100
Year: 1999-01-01
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Even more informative in its latest edition and just as good a read, Patrick Forsyth's down-to-earth overview of the concepts, techniques and jargon of the world of marketing sets out the fundamentals that will enable any reader, whether a new entrant keen to learn or a working professional anxious to improve their career prospects, to become an instant 'expert'.
The Fundamentals of Email Marketing
Author: Zach Heller
Publisher: CreateSpace
ISBN: 1463627238
Pages: 40
Year: 2011-07-01
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This book will guide you through the concept of email marketing as a part of a larger marketing plan. It will help you get started in the field, or provide insight into how to improve any work you are currently doing. Starting with the basics, each section of this book will introduce a new piece of email marketing strategy that you can use to guarantee more people open, read, and click-through on all of the emails you send.
Internet Marketing & SEO for Contractors
Author: Joshua D. Nelson, Dean R. Iodice
Publisher: CreateSpace
ISBN: 1492168726
Pages: 216
Year: 2013-08
View: 280
Read: 451
Internet Marketing & SEO for Contractors is a breakthrough book written specifically for Roofers, Plumbers, Kitchen Remodelers, Pool Builders, Landscapers, Pest Control, HVAC Contractors and other Home Service Businesses. If you are looking for ideas, strategies & techniques to grow your business and get more inbound calls, leads and profits by marketing online then you need look no further. Throughout the pages of this book we will help you understand the online marketing landscape, define a proven plan for leveraging the internet to drive profitable inbound leads and walk you step-by-step through the process of implementing that plan for maximum results in terms of leads, calls and profits. At first glance it might be overwhelming to consider all of the marketing options available in your online marketing playbook including Search Engines (Organic, Maps, Pay-per-click), Social Media (Facebook, Twitter, Google+, Linked In), Paid Online Directory Listings (Angie's List, YP, Yelp, etc) and Paid Online Lead Services (Home Advisers, Networx, etc). To maximize your lead flow from the internet you need to understand each of these marketing channels and develop a strategy for leveraging each. We start the book by mapping out each of these online marketing channels so that you can see the big picture and understand the potential. From there, we take you step-by-step through each of these online marketing initiatives with clear instruction so that you can setup and implement a strategy for each. How to setup your website How the Search Engines work and the differences between the paid, organic and map listings How to optimize your website for the keywords that are most important for your particular business via Search Engine Optimization (SEO) How to get ranked on the Google Map in your area How to ensure that your website converts visitors into leads in the form of calls and web submissions How to optimize your website for mobile visitors How to leverage Social Media (Facebook, Twitter, Google+, LinkedIn & other Social Platforms for maximum effect How you can tap into the power of YouTube & other video sharing websites to enhance your visibility and drive better conversion How to leverage eMail marketing to connect with your customers on a deeper level, get more reviews, get more social media followers and ultimately get more repeat and referral business. How to maximize the profitability of your pay-per-click marketing efforts What paid online directories should you consider advertising in (Angie's List, YP, Yelp, Judies Book, Merchant Circle, etc) How to properly manage Pay-per-lead services for maximum return and long term gains How to track your online marketing plan to ensure that your investment is generating a strong return on investment If you follow the plan outlined in this book you will be well on your way to a more profitable business with better placement online and more inbound leads. Here is what on of our readers had to say about after reading the book: Finally a book that helps to bring all of the pieces of the puzzle together. With all of the moving parts and methods available for marketing your contracting business online it almost impossible to determine where to start and how to proceed. Josh gives a concise explanation of how you should structure your overall internet marketing plan (explaining all of the marketing channels) and how to roll out a strategy that encompasses each over time. Luke Chapman; Carolina Deck & Fence The plan outlined in this book helped me grow my business for a two man operation to a highly profitable seven man plumbing operation over the past two years. Mark Norman - Shamrock Plumbing
Disruptive Marketing
Author: Geoffrey Colon
Publisher: AMACOM
ISBN: 0814437400
Pages: 256
Year: 2016-08-09
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further than the “like” button? A sobering reality is hitting marketers. Technology hasn’t just reshaped mass media, it’s altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . . Where selling is dead, but ongoing conversation thrives Where consumers generate the best content about brands Where people tune out noise and listen to feelings Where curiosity leads the marketing team Where growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.
Multiscreen Marketing
Author: Natasha Hritzuk, Kelly Jones
Publisher: John Wiley & Sons
ISBN: 1118900804
Pages: 272
Year: 2014-04-14
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Simplify your multi-screen marketing by putting consumers at the center of your strategy The rise of the digital age means that consumers have unprecedented access to information and they're no longer interested in a "one size fits all screens" experience. Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising Division, the book identifies what drives consumer behavior across devices and digital platforms – sequentially, simultaneously, at home, at work and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers. This approach can help marketers simplify their strategy, while enabling them to leverage the right screen with the right message in the right moment. Companies are learning that using the same legacy television advertising and content across all digital media will not help them break through the clutter. To truly take advantage of the unprecedented opportunity served up by the multi-screen world, the authors show how bringing consumers firmly back into focus will ultimately deliver more value for marketers. Readers will learn how to tailor their approach to most effectively reach their customers through the following multi-screen pathways: Content Grazing – uses 2+ screens for unrelated content Quantum – transitions sequential activity from one screen to another Investigative Spider-Webbing – views related content on 2+ screens Social Spider-Webbing – sharing and connecting with others on 2+ screens The book includes new research and data exploring how and why consumers navigate across screens as well as real-world examples of consumer-centric multi-screen marketing from companies of all sizes embracing the change. For marketers looking to remain effective in the digital age, Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones explains how a consumer-centric multi-screen strategy not only simplifies an overly complex and constantly changing marketing landscape, but leads to multi-screen campaigns that connect consumers to brands in meaningful, enduring ways.
All of the Other Marketing Books Are Crap
Author: Denise Kohnke
Publisher: All of the Other Marketing Books Are Crap
ISBN: 0692987754
Pages: 124
Year: 2017-11-17
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All Of The Other Marketing Books Are Crap is a self-help business book for cynics. You know who you are. Every time you buy a book to expand your consciousness and give you hope, you read a few pages and mutter, "This is pure crap. Completely unrelatable. Theory, not practice. Companies with budgets 1000 times bigger than mine." Take heart. All Of The Other Marketing Books Are Crap was written from the trenches of experience. It beats around no bush. It pussies around no foot. It's raw, real, and it works. Learn how to live in the strategic marketing Zone, and find your flow. In this book you will learn: - How to problem-solve strategically - How to methodically gain consensus - How to watch your own back - How to know when to work with an agency - How to find and live in the Zone
The EBay Marketing Bible
Author: Clifford R. Ennico, Cindy Shebley
Publisher: Amacom Books
Pages: 308
Year: 2009
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The eBay Marketing Bible is a plain-English, practical guide for all eBay sellers. Whether you're an experienced online marketer or a complete novice with nothing but a desire to succeed, this book will take your eBay business to the next level.
80/20 Sales and Marketing
Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1599185059
Pages: 240
Year: 2013-08-13
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Marketer Perry Marshall converts the widely known 80/20 principle into a master framework that multiplies the power of everything you do in sales and marketing and makes scary-accurate predictions. It's the ultimate secret to selling more while working less.Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market - then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.
6 Important Things You Need to Know About Affiliate Marketing
Author: Elbert Wade
Publisher: Lulu Press, Inc
ISBN: 132965952X
Year: 2015-10-31
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In this ebook, you learn helpful tips on: -Affiliate Programs -Affiliate Tracking Software -What to Watch Out For -And More GRAB A COPY TODAY!
Mlm Network Marketing: Everything You Need to Know About Mlm Leads, Mlm Prospecting and Mlm Marketing
Author: Madaline Tatom
Publisher: Lulu Press, Inc
ISBN: 1329512049
Year: 2015-08-26
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MLM is a powerful business concept for many reasons but the most obvious is for the type of income it can provide the network marketer. It is so powerful that many fortune 500 companies have used, some are still using, this business model to build their multi-million dollar empire. This ebook will give you a great start and tons of information on MLM and getting your business off the ground! GRAB A COPY TODAY!
Marketing Campaign Development
Author: Mike Gospe
Publisher: Happy About
ISBN: 1600050778
Pages: 161
Year: 2008
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This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: "I'm over-worked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take short-cuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.
The Marketing Mix Modeling Handbook - Everything You Need to Know about Marketing Mix Modeling
Author: Jimmy Baxter
Publisher: Emereo Publishing
ISBN: 1489130179
Pages: 34
Year: 2016-08-05
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This book is your ultimate Marketing Mix Modeling resource. Here you will find the most up-to-date information, facts, quotes and much more. In easy to read chapters, with extensive references and links to get you to know all there is to know about Marketing Mix Modeling's whole picture right away. Get countless Marketing Mix Modeling facts right at your fingertips with this essential resource. The Marketing Mix Modeling Handbook is the single and largest Marketing Mix Modeling reference book. This compendium of information is the authoritative source for all your entertainment, reference, and learning needs. It will be your go-to source for any Marketing Mix Modeling questions. A mind-tickling encyclopedia on Marketing Mix Modeling, a treat in its entirety and an oasis of learning about what you don't yet know...but are glad you found. The Marketing Mix Modeling Handbook will answer all of your needs, and much more.
Marketing to the Campus Crowd
Author: David Ashley Morrison
Publisher: Kaplan
ISBN: 0793186005
Pages: 249
Year: 2004
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The college market is one of the most lucrative groups targeted by marketers and advertisers today - and for good reason. Considered the heart and soul of the youth market, it encompasses college-bound high school graduates, current college students, recent college grads, parents of college students, alumni, college faculty, administrators, and institutional buyers. Currently enrolled college students alone represent 15.6 million voracious consumers who spend an estimated USD200 billion annually. Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels, Best in Class case studies, and the underlying drivers of market behavior. psychographic data Campus trends Special chapters on the pre- and post-college market Predictions of future paradigm shifts A seven-point checklist for developing and implementing a successful marketing mix The author's proprietary four-step IRRLe (early) Method to harness the power of early adoption as a competitive advantage
Everything You Know About Marketing Is Wrong!
Author: John North
Publisher: Evolve Systems Distribution Pty Ltd
ISBN: 1507891423
Pages: 200
Year: 2015-02-08
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Everything you've ever learned about generating leads and growing your business is wrong. Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong. In this #1 Best Selling Book, we'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition. What we want to do in book is to teach you a system for marketing your business... to a point where it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you... at anytime, anywhere or at any price. What most business owners will focus on is generating more leads at any cost but this isn't the best way to attract prospects to your business. By following our simple 5 step plan: * More Leads * More Conversions * More Transactions * Higher Prices * More Profits We can help you build a million dollar or even multi-million dollar business. Also make sure you take advantage of the free bonuses found in the book! #1 Best Selling Author, JOHN NORTH is a versatile and well-rounded entrepreneur with a solid background in Accounting, Banking, Finance, Personal Development IT, Marketing and Business Management. John’s passion is to help business owners become more strategic and smarter about their marketing efforts. He constantly pushes the envelope of what’s possible in this modern era and is widely regarded amongst his peers as very innovative and highly creative in his approach. BONUS: REGISTER THIS BOOK NOW (Details in the book after purchase)

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