R Evoluzione Aziendale Il Metodo Veloce E I Tool Pratici Per Guidare Il Cambiamento Aziendale A Livello Strategico Organizzativo E Mentale Nellera Della Trasformazione Digitale Book PDF, EPUB Download & Read Online Free

La maggioranza delle aziende italiane è a rischio di fallimento. Il cambiamento sta mettendo in discussione il modo di fare business in ogni settore. Travolge aziende di successo decennale. Favorisce la crescita esponenziale di altre, talvolta partite da zero. Le nuove tecnologie e il boom dei mercati esteri presentano grandissime opportunità di crescita, per le aziende italiane che sapranno coglierle. Peccato che molte persone, aziende, imprenditori, manager e collaboratori non hanno ancora adeguato mentalità, comportamenti, competenze, strategia e organizzazione al cambiamento pervasivo che stiamo vivendo. In questo libro troverai contenuti e strumenti correlati che, se correttamente applicati, permetteranno a qualsiasi professionista, PMI o grande azienda di cavalcare questo cambiamento epocale in maniera ottimale: quello della [R]-EVOLUZIONE AZIENDALE. [R]-Evoluzione Aziendale COME AFFRONTARE IL CAMBIAMENTO Il motivo per cui sono le stesse difficoltà gestionali delle aziende ad aver aggravato la “crisi”. Perché evolvere la propria mentalità è il primo passo per portare la tua azienda a un livello superiore. Come rendere i risultati più prevedibili e sistematicamente migliorabili. COME FARE L’ANALISI DI MERCATO VISUALE Perché l’analisi di mercato è fondamentale per definire ogni aspetto del tuo business. Come effettuare un’analisi di mercato in maniera rapida ed efficace attraverso gli strumenti di Google. Perché stipulare collaborazioni win-win è il modo migliore per aumentare il valore dei servizi e dei prodotti forniti e abbattere i costi. I MERCATI INTERNAZIONALI Perché la Germania è riuscita ad agganciare la crescita estera, soprattutto asiatica, mentre l’Italia no. Come affrontare efficacemente i mercati internazionali attraverso strategie precise e adeguate. Perché frequentare persone e professionisti provenienti da tutto il mondo è il primo passo per partire col piede giusto. LA TRASFORMAZIONE DIGITALE Perché il cambiamento che stiamo vivendo non è dato dalla tecnologia in sé ma dai nuovi Business Model che la tecnologia rende possibili. Come scoprire le opportunità della trasformazione digitale in maniera rapida ed efficace. COME SVILUPPARE LE MIGLIORI OPPORTUNITA’ La matrice di analisi SWOT: cos’è, a cosa serve e perché utilizzarla. Come trasformare generiche opportunità in un business reale attraverso il “Business Model Canvas” e il “Value Proposition Canvas”. Come progettare il tuo modello di business attraverso il “Business Model Canvas”. COME PROGETTARE UN’AZIENDA EFFICIENTE Perché l’organizzazione aziendale è alla base del buon funzionamento dell’azienda. Perché il talento delle persone deve essere impiegato prima di tutto per lavorare sul sistema azienda. I 5 elementi base per la corretta organizzazione di un’azienda. COME PROGETTARE I PROGETTI DI EVOLUZIONE Perché il 70% dei progetti di evoluzione aziendale fallisce o non porta i risultati sperati nei tempi e nei budget previsti. L’importanza di definire la governance per gestire con successo un progetto. I 4 elementi che il Project Manager deve individuare per definire il piano di azione del progetto. COME SUPERARE LE RESISTENZE AL CAMBIAMENTO L’importanza di impostare la gestione del cambiamento sin dall’inizio del progetto di trasformazione. I 3 principi da adottare per gestire il cambiamento efficacemente. Perché per adottare nuove abitudini e comportamenti bisogna imparare a gestire il cambiamento.
Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data
Author: Paul Zikopoulos, Chris Eaton
Publisher: McGraw Hill Professional
ISBN: 0071790543
Pages: 176
Year: 2011-10-22
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Big Data represents a new era in data exploration and utilization, and IBM is uniquely positioned to help clients navigate this transformation. This book reveals how IBM is leveraging open source Big Data technology, infused with IBM technologies, to deliver a robust, secure, highly available, enterprise-class Big Data platform. The three defining characteristics of Big Data--volume, variety, and velocity--are discussed. You'll get a primer on Hadoop and how IBM is hardening it for the enterprise, and learn when to leverage IBM InfoSphere BigInsights (Big Data at rest) and IBM InfoSphere Streams (Big Data in motion) technologies. Industry use cases are also included in this practical guide. Learn how IBM hardens Hadoop for enterprise-class scalability and reliability Gain insight into IBM's unique in-motion and at-rest Big Data analytics platform Learn tips and tricks for Big Data use cases and solutions Get a quick Hadoop primer
Big Data Management
Author: Fausto Pedro García Márquez, Benjamin Lev
Publisher: Springer
ISBN: 3319454986
Pages: 267
Year: 2016-11-15
View: 371
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This book focuses on the analytic principles of business practice and big data. Specifically, it provides an interface between the main disciplines of engineering/technology and the organizational and administrative aspects of management, serving as a complement to books in other disciplines such as economics, finance, marketing and risk analysis. The contributors present their areas of expertise, together with essential case studies that illustrate the successful application of engineering management theories in real-life examples.
Principles of Corporate Communication
Author: C. B. M. van Riel, Chris Blackburn
Publisher: Financial Times/Prentice Hall
ISBN: 0131509969
Pages: 239
Year: 1995
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This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image.
The Green Marketing Manifesto
Author: John Grant
Publisher: John Wiley & Sons
ISBN: 0470687312
Pages: 320
Year: 2009-08-11
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We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Chess Metaphors
Author: Diego Rasskin-Gutman
Publisher: MIT Press
ISBN: 026218267X
Pages: 205
Year: 2009
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How the moves of thirty-two chess pieces over sixty-four squares can help us understand the workings of the mind.
Enterprise Gamification
Author: Mario Herger
Publisher: Createspace Independent Pub
ISBN: 1470000644
Pages: 368
Year: 2014-07-01
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Research shows when people are engaged they are more productive. That's why gamification has caught on in the corporate world. The clever combination of fields such as game design, psychology, motivation theory, neurophysiology, and behaviorism has been shown to benefit stakeholders in surprisingly effective ways. This landmark book examines the prevailing notion that simple rewards and competition are effective means for engaging people, and shows how gamification designs can be applied to support long-term collaboration, creativity, productivity, loyalty, and learning. Based on evidence from many research papers, use cases, and practical examples you will learn how to create effective and fun gamification designs for one or multiple systems in a local or global context. Enterprise Gamification is the most comprehensive and scientifically rigorous book yet written in this exciting new field.
Literary Machines
Author: Theodor H. Nelson
Publisher:
ISBN: 0893470627
Pages: 286
Year: 1992
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Surpassing ourselves
Author: Carl Bereiter, Marlene Scardamalia
Publisher: Open Court Pub Co
ISBN:
Pages: 279
Year: 1993
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Corporate Social Irresponsibility
Author: Agata StachowiczStanusch, Wolfgang Amann, Gianluigi Mangia
Publisher: IAP
ISBN: 168123808X
Pages: 335
Year: 2017-03-01
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In a modern world in which one can observe managerial and investors’ behaviors characterized by high risk, short term orientation, moral hazard and speculation, there is a need to form a new ethical paradigm to drive a more ethical oriented education and a substantial change to norms regulating markets and business behavior to sensitize investors and financial practitioners, so that humanity can evolve in a sustainable way. Therefore the main question we are striving to answer throughout the book “Organizational Social Irresponsibility: individual behaviors and organizational practices” is the following: Do individual behaviors influence organizational socially irresponsible practices? Each separate chapter aims to find an answer to the above question. The book is divided into three parts: first: “The dark side of organizational behaviors”, second: “Individual skills and the workplace” and third: “Organizational politics, practices and tools. This book is authored by a range of authors from all over the world. They provide us with several theoretical and practical contributions into the topic of organizational social irresponsibility and individual behavior, facing different aspects (e.g. workplace wellness, decision?making, diversity management). We hope it will be useful for both business and academia and it will help to shape reflective, socially responsible managers of the future.
Sensory Marketing
Author: Aradhna Krishna
Publisher: Routledge
ISBN: 1135429952
Pages: 428
Year: 2011-02-25
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What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Psychology and Adult Learning
Author: Mark Tennant
Publisher: Routledge
ISBN: 1134190859
Pages: 176
Year: 2007-05-07
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The third edition of this popular book examines the role of psychology in informing adult education practice and has been fully updated to reflect the effect of changes in the structure of society, globalisation, technology and the impact of postmodernism. It explores the traditions of key psychological theories and discusses issues and problems in applying them to an understanding of adult learning and development. It also examines the formation of identities and places increased emphasis on what it means to be a lifelong learner. Dealing with adult learning in a variety of contexts, the topics considered include: humanistic psychology self directed learners psychoanalytic approaches the formation of identities development of intelligence learning styles behaviourism group dynamics and group facilitators critical awareness.
Museums and Education
Author: Eilean Hooper-Greenhill
Publisher: Routledge
ISBN: 1134181698
Pages: 256
Year: 2007-12-12
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At the beginning of the 21st century museums are challenged on a number of fronts. The prioritisation of learning in museums in the context of demands for social justice and cultural democracy combined with cultural policy based on economic rationalism forces museums to review their educational purposes, redesign their pedagogies and account for their performance. The need to theorise learning and culture for a cultural theory of learning is very pressing. If culture acts as a process of signification, a means of producing meaning that shapes worldviews, learning in museums and other cultural organisations is potentially dynamic and profound, producing self-identities. How is this complexity to be ‘measured’? What can this ‘measurement’ reveal about the character of museum-based learning? The calibration of culture is an international phenomenon, and the measurement of the outcomes and impact of learning in museums in England has provided a detailed case study. Three national evaluation studies were carried out between 2003 and 2006 based on the conceptual framework of Generic Learning Outcomes. Using this revealing data Museums and Education reveals the power of museum pedagogy and as it does, questions are raised about traditional museum culture and the potential and challenge for museum futures is suggested.
Preservation of the Integrity of Electronic Records
Author: L. Duranti, T. Eastwood, H. MacNeil
Publisher: Springer Science & Business Media
ISBN: 9401598924
Pages: 174
Year: 2013-03-09
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By Terry Eastwood This book reports the findings of a research project on the means of protecting the integrity of active and semi-active electronic records. The project, which is commonly referred to as "the UBC Project," was conceived by two of the authors of this book, Luciana Duranti and Terry Eastwood, and conducted between 1994 and 1997. The third author, Heather MacNeil, who worked formally as the principal research assistant on the project, acted as an equal in the research and in the writing of this book. The project investigated a number of fundamental questions that have arisen over the past decade as a consequence of the rapid development and use of computer technology for the creation, maintenance, and preservation of recorded information. One of the first comprehensive studies of the issues associated with the management of electronic records was conducted by the United Nations. The study, commonly known as the ACCIS report, aimed to "develop guidelines for implementation of electronic archives and records management programmes for use by United Nations organizations, taking into account traditional archives and records management practices. " The report of the study of electronic records in eighteen United Nations organizations identified a number of enduring issues. It recognized that the United Nations had to "distinguish between record and non-record material. "l It recognized the problem of ensuring the authenticity of records, which, rather narrowly, it construed as "assuring legality.
Index for Inclusion
Author: Tony Booth, Mel Ainscow
Publisher:
ISBN: 1872001688
Pages: 190
Year: 2011
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