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Predatory Thinking
Author: Dave Trott
Publisher: Pan Macmillan
ISBN: 1447248392
Pages: 272
Year: 2013-05-23
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LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times
Predatory Thinking
Author: Dave Trott
Publisher: Macmillan
ISBN: 1743512538
Pages: 400
Year: 2013-06-01
View: 555
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Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. You're crazy, you'll never out-run a tiger, says the other explorer. I don't have to out-run the tiger, he replies. I just have to out-run you. Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Plutarch and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.
Predatory Thinking
Author: Dave Trott
Publisher: Pan Macmillan
ISBN: 0230770665
Pages: 262
Year: 2013-05-23
View: 900
Read: 335
Powerful strategies for how to out-think the competition -- from one of the true greats of the advertising world. Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. ‘You’re crazy, you’ll never out-run a tiger,’ says the other explorer. ‘I don’t have to out-run the tiger,’ he replies. ‘I just have to out-run you.’ Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott’s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Socrates and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.
One Plus One Equals Three
Author: Dave Trott
Publisher: Pan Macmillan
ISBN: 1447283864
Pages:
Year: 2015-06-04
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How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
Creative Mischief
Author: Dave Trott
Publisher:
ISBN: 095643570X
Pages: 196
Year: 2009
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Predatory Trading and Crowded Exits
Author: James Clunie
Publisher: Harriman House Limited
ISBN: 0857191519
Pages: 220
Year: 2011-05-26
View: 178
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In this book, James Clunie looks at a series of market phenomena that involve security prices moving temporarily away from their 'fair value', creating opportunities for traders to profit (and the risk of losses for the unaware). These phenomena have only recently begun to be well understood and key among them are those known as 'predatory trading' and 'crowded exits'. The author examines these on three levels. Firstly, he describes the basic principles and theory behind each phenomenon, to build a solid framework for the way a trader should think about these situations. Secondly, he examines the accumulated empirical evidence of these situations. This gives an idea of what generally happens in these situations, and what the profit opportunity and the risks might be like. Finally, the author considers a number of individual cases to illustrate what can happen to traders in practice. Often, these will be special situations or extreme events from history, but always cases from which the trader can learn. By understanding these phenomena thoroughly in this way, a trader can gain an edge over others in the market. In the first instance by avoiding becoming the victim of the phenomena and secondly by using detailed knowledge of these situations to (legally and ethically) profit from the events. This book is for traders looking to gain an edge through a superior understanding of how markets work, both in theory and in practice. It will also be of interest to longer-horizon investors who are seeking to avoid timing errors, and to risk managers wanting to understand better the subtleties of risk beyond traditional risk statistics.
Leopardology
Author: Kivi Bernhard
Publisher: Morgan James Publishing
ISBN: 1614480443
Pages: 236
Year: 2009-10-01
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LeopardologyTM – the art of Positive Predatory Thinking. Critical business strategy, gleaned from the hunt of the African leopard. Critical business thinking and strategy, gleaned from the hunting habits and techniques of the African leopard, perhaps the most successful predator on earth! Using the hunting habits and techniques of Africa’s most successful predator, Leopardology TM draws metaphors of personal and business success that will simply leave you spellbound! Having the “lion's share” of market territories and clients, to which corporations have been accustomed, is no longer the case. Competitor predators are continually on the prowl for your market share and profit. On the plains of the African savannah, deficiencies of vision, strategy, trust and change-management are often the indicators that lead alert predators to easy prey. Not unlike the world of commerce, in the bushlands of Africa, if one is not hunting to survive, one will simply survive to be hunted!
Notes on a Scandal
Author: Zoë Heller
Publisher: Picador
ISBN: 1429912170
Pages: 272
Year: 2006-12-12
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Shortlisted for the Man Booker Prize Now a Major Motion Picture Schoolteacher Barbara Covett has led a solitary life until Sheba Hart, the new art teacher at St. George's, befriends her. But even as their relationship develops, so too does another: Sheba has begun an illicit affair with an underage male student. When the scandal turns into a media circus, Barbara decides to write an account in her friend's defense--and ends up revealing not only Sheba's secrets, but also her own.
Predatory
Author: Glenn Shaheen
Publisher: University of Pittsburgh Press
ISBN: 0822978342
Pages: 80
Year: 2011-09-18
View: 161
Read: 783
WINNER OF THE 2010 AGNES LYNCH STARRETT POETRY PRIZE “Glenn Shaheen is claiming new ground for American poetry. His poems are about the nightmares of information overload, collapsing infrastructure, ubiquitous violence, and other ills of late empire. The subjects are not happy, but Shaheen's clear vision and crisp—often witty—language offer the pleasures of surprise, discovery, and recognition.” —Ed Ochester
Hegarty on Creativity: There Are No Rules
Author: John Hegarty
Publisher: Thames & Hudson
ISBN: 0500771936
Pages: 128
Year: 2014-04-22
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A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
Hegarty on Advertising (New Edition)
Author: John Hegarty
Publisher: Thames & Hudson
ISBN: 050077398X
Pages: 232
Year: 2017-12-05
View: 279
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Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.
What is My Cat Thinking?
Author: Gwen Bailey
Publisher: Chartwell Books
ISBN: 0785834303
Pages: 96
Year: 2016-05-16
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Why do cats get stuck in trees? Why do cats rub their faces on their friends? Why do cats sit on people who don't like them? Happy, bored, playful, worried? Wouldn't you like to know what your cat was thinking? There are probably times when you wish you knew what your cat was thinking. From purring to hissing from play fighting to spraying, this fascinating book explains why your cat behaves the way he does. What Is My Cat Thinking? is an essential guide to understanding your cat to respond to her changing needs. Did you ever wonder why she licks her paws, scratches the furniture or brings dead animals into the house? This book lifts the lid on cat behavior and helps you communicate more effectively with your pet. Includes questions and answer sections and specially commissioned photography. Written by a leading animal behaviorist, this accessible and intriguing book will help you to interpret your pet's behavior and signals so that you can recognize and respond to what he is saying.
American Nightmare
Author: Richard Lord
Publisher:
ISBN: 1567513042
Pages: 233
Year: 2005
View: 1031
Read: 581
Wall Street is hungry for your house--and wants Washington to serve it on a platter.
Winners Take All
Author: Anand Giridharadas
Publisher: Knopf
ISBN: 0451493257
Pages: 304
Year: 2018-08-28
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An insider's groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. Former New York Times columnist Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can--except ways that threaten the social order and their position atop it. We see how they rebrand themselves as saviors of the poor; how they lavishly reward "thought leaders" who redefine "change" in winner-friendly ways; and how they constantly seek to do more good, but never less harm. We hear the limousine confessions of a celebrated foundation boss; witness an American president hem and haw about his plutocratic benefactors; and attend a cruise-ship conference where entrepreneurs celebrate their own self-interested magnanimity. Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? He also points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world. A call to action for elites and everyday citizens alike.
The Smart Thinking Book
Author: Kevin Duncan
Publisher: LID Editorial
ISBN: 191064949X
Pages:
Year: 2015-09-16
View: 1167
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Plenty of people are intelligent and have the right qualifications. But in business, to be successful, you also have to be smart and creative. This book contains 60 pieces of distilled wisdom to help you think smartly and creatively, and to enable you to stand out from the others. By the author of the bestselling The Diagrams Book (12 languages licensed), each piece of advice can be read in one minute or the entire book in one hour. Divided into six main sections (Growth, Communication, Innovation, Creativity, Relationships and Thinking, this powerful little book draws from a range of disciplines and perspectives to enable readers to transform the way they approach work and life.

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