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POP!
Author: Sam Horn
Publisher: Penguin
ISBN: 1101191201
Pages: 256
Year: 2006-09-05
View: 477
Read: 937
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
Got Your Attention?
Author: Sam Horn
Publisher: Berrett-Koehler Publishers
ISBN: 1626562520
Pages: 216
Year: 2015-04-06
View: 1027
Read: 1211
GOLD MEDALIST IN THE 2015 FOREWORD REVIEWS' INDIEFAB AWARDS IN CAREER! Did you know: • Goldfish, yes, goldfish, have longer attention spans than we humans do? • One in four people abandons a website if it takes longer than four seconds to load? Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in? Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract? You don't have to imagine it, Sam Horn has created it. Sam's innovative techniques have helped her clients close deals and raise millions of dollars and will be your “secret sauce” to getting funded, hired, elected, promoted or referred.
What's Holding You Back?
Author: Sam Horn
Publisher: St. Martin's Griffin
ISBN: 1250103576
Pages: 352
Year: 2015-11-17
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You never again need feel powerless in the face of uncertainty, awkward with strangers, or helpless in new situations.With What's Holding You Back?, Sam Horn shows you the way to a solid sense of self-assurance that doesn't depend on where you are or who you're with. This is a practical, user-friendly program that is filled with techniques you can begin using immediately. In With What's Holding You Back? you will learn how to: -Walk into a room full of strangers and turn them into friends. - Be a self-coach rather than your own worst critic, able to turn mistakes into lessons instead of failures. - Converse with comfort and never again worry about what to say. - Go places alone and have fun instead of being intimidated. - Spring free from the comparison trap. With Sam Horn's down-to-earth advice, amusing anecdotes, and no-nonsense wisdom, this valuable guide will benefit anyone-- regardless of background or circumstance-- who wants to move through life with ever-present grace, serenity, and strength.
Tongue Fu!
Author: Sam Horn
Publisher: St Martins Press
ISBN: 0312140541
Pages: 236
Year: 1996
View: 273
Read: 641
A manual for verbal self-defense explains how to transform hostility, eliminate aggression, handle tormenters, control emotion, and promote harmonious conversation.
ConZentrate
Author: Sam Horn
Publisher: Macmillan
ISBN: 0312270100
Pages: 368
Year: 2001-02-06
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Read: 300
The author of What's Holding You Back? introduces thirty-five simple and practical ways to facilitate focus and enhance concentration, explaining how to overcome procrastination, the challenges of A.D.D., pressure, and confusion to reach peak performance in every aspect of one's life. Reprint. 20,000 first printing.
Ain't No Place for a Hero
Author: Kaitlin Tremblay
Publisher: ECW Press
ISBN: 177305077X
Pages: 136
Year: 2017-10-17
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A deep dive into the groundbreaking and bestselling video game series The critically acclaimed first-person shooter franchise Borderlands knows it's ridiculous. It's a badge of pride. After all, Borderlands 2 was promoted with the tagline "87 bazillion guns just got bazillionder." These space-western games encourage you to shoot a lot of enemies and monsters, loot their corpses, and have a few chuckles while chasing down those bazillion guns. As Kaitlin Tremblay explores in Ain't No Place for a Hero, the Borderlands video game series satirizes its own genre, exposing and addressing the ways first-person shooter video games have tended to exclude women, queer people, and people of colour, as well as contribute to a hostile playing environment. Tremblay also digs in to the way the Borderlands game franchise Ñ which has sold more than 26 million copies Ñ disrupts traditional notions of heroism, creating nuanced and compelling storytelling that highlights the strengths and possibilities of this relatively new narrative medium. The latest entry in the acclaimed Pop Classics series, Ain-t No Place for a Hero is a fascinating read for Borderlands devotees as well as the uninitiated.
The Art of Persuasion
Author: Bob Burg
Publisher: Sound Wisdom
ISBN: 0768487005
Pages: 240
Year: 2011-09-20
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The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!
Careergasm
Author: Sarah Vermunt
Publisher: ECW Press
ISBN: 1770909877
Pages: 288
Year: 2017-03-14
View: 223
Read: 697
Rousing, bullsh*t-free advice for aspiring career changers What is a careergasm? Does it feel as good as it sounds? You bet your ass it does. A Careergasm happens when your work feels good. Really good. Like a groovin’ Marvin Gaye song. Like you and your work belong together, and you can’t help coming back for more. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Times; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} But how do you get your mojo back when you’re in a passionless relationship with your job? In Careergasm, Sarah Vermunt leads the way. This playful, empowering book for wannabe career changers is a rally cry, a shot of courage, and a road map charting the course to meaningful work. Filled with real stories about brave people making great stuff happen, this how-to book will help you step out of your career rut and into action. It is written with love and punctuated with laughter. The snorting kind. And the occasional F-bomb. It’s a warm hug and a kick in the ass delivered by a straight-talking spitfire who walks the talk and has hundreds of thousands of people sharing her work online. It’s time to feel good again.
Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are (Large Print 16pt)
Author: Karl D. Speak, David McNally
Publisher: ReadHowYouWant.com
ISBN: 1459625919
Pages: 234
Year: 2011-08
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Read: 850
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life - particularly your employer - and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. ''Squarely delivers where other books have left off by creating a genuine self - understanding and a strong picture of the person you are and want to become to create real sustainable personal change.'' - Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company ''A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.'' - Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines ''Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.'' - Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH ''From this book you'll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.'' - Heather Backstrom, Employee Development Manager, Moog, Inc. - Aircraft Group
Take the Bully by the Horns
Author: Sam Horn
Publisher: Macmillan
ISBN: 0312320221
Pages: 320
Year: 2003-09-09
View: 432
Read: 996
A guide on how to successfully defuse and avoid negative confrontations with difficult people offers strategies on how to render oneself less of a target, act on anger, outmaneuver controlling behaviors, and develop effective communication skills. Reprint. 35,000 first printing.
CareerKred
Author: Ryan Rhoten
Publisher:
ISBN: 1938015630
Pages: 298
Year: 2017-03-31
View: 212
Read: 537
Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this? I have spent the last five years understanding how this digital-first world applies to and impacts our careers. This book is the culmination of what I have learned. Credibility has always been the key to unlocking career opportunities. In the not so distant past, credibility was earned by your time in a position, perceived company loyalty, and of course your level of expertise in your field. The challenge with this is that credibility was only recognized locally, within the four walls of your company. However, thanks to the Internet, you can now earn your career credibility, or CareerKred as I call it, globally, by intentionally building your personal brand, establishing your digital brand, providing thought leadership, and engaging with those interested in your field of study. In fact, with the right digital brand you can be recognized for your expertise globally. You are no longer confined by your company's four walls. During the course of this book, you will learn how to build your digital brand and use it to establish your CareerKred online. By following the 4 simple steps of the process I call D.I.C.E., you will learn how to define your brand, integrate your brand online, position your brand in your area of expertise and engage with your audience. This simple 4-step process will help you build a modern day digital brand that will set you apart from your competition and help you get recognized for your expertise, even if you don't know where to start. With the changes to the career landscape accelerating, it's time to take your brand global. It's time to establish your digital brand now, before you need it. This book will show you how.
The Book in a Box Method: The New Way to Quickly and Easily Write Your Book (Even If You're Not a Writer)
Author: Tucker Max, Zach Obront
Publisher: Lioncrest Publishing
ISBN: 1619613468
Pages: 132
Year: 2015-08-24
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You have plenty of ideas you want to put into a book, but you're stalled. Maybe you start, but can't find the time to continue. Or you're frustrated with the writing process. And when you seek advice, people tell you, "It's all about discipline," or they talk about what writing software to use. But that doesn't help you actually write your book. So you never finish your book, the world never gets the benefit of your wisdom, and you never get the benefits of being an author. Isn't there an easier way? Now there is. In "The Book In A Box Method," Tucker Max and Zach Obront show you the exact steps you can follow to go from idea to finished manuscript, in an easy, quick way -- even if you're not a writer. Using the same methods, processes, and templates that they use for their authors at their company, Tucker and Zach show you exactly how to: Crystallize your book idea Create your book outline Create all the content for your book Edit that content into a great manuscript With "The Book In A Box Method," you'll be able to write a better book - in less time - than you ever thought possible.
Pop!
Author: PCC
Publisher: PCC
ISBN: 8829542369
Pages:
Year: 2018-11-02
View: 743
Read: 195
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven processPOP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.
Got Your Attention?
Author: Sam Horn
Publisher: Berrett-Koehler Publishers
ISBN: 1626562512
Pages: 216
Year: 2015-04-06
View: 812
Read: 1175
In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up. Readers will appreciate these innovative, but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you. --
The Art of Startup Fundraising
Author: Alejandro Cremades
Publisher: John Wiley & Sons
ISBN: 1119191858
Pages: 224
Year: 2016-03-31
View: 752
Read: 857
Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape. The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. Learn how the JOBS Act impacts the fundraising model Gain insight on startups from early stage to growth stage Find the money you need to get your venture going Craft your pitch and optimize the strategy Build momentum Identify the right investors Avoid the common mistakes Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.

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