Krisenkommunikation In Tourismusorganisationen Grundlagen Praxis Perspektiven Book PDF, EPUB Download & Read Online Free

Krisenkommunikation in Tourismusorganisationen
Author: Silke Hahn, Zeljka Neuss
Publisher: Springer-Verlag
ISBN: 3658206284
Pages: 190
Year: 2017-12-15
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Dieses Buch veranschaulicht das facettenreiche Spektrum an Krisensituationen, die für Tourismusorganisationen relevant sind. Mit welchen Strategien und Instrumenten der Krisenkommunikation lässt sich wirksam gegensteuern? Experten aus Wissenschaft, Medien, Verbänden und der Berufspraxis unterstützen mit Handlungsempfehlungen für die Krisenprävention und -intervention.
Managing Communications in a Crisis
Author: Khalid Aziz, Peter Ruff
Publisher: Gower Publishing, Ltd.
ISBN: 1409457931
Pages: 192
Year: 2012-09-28
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The difference between a drama and a crisis is down to good management - or more specifically, good communication. How you communicate with everyone: shareholders, other business partners, employees, the press, and so on, in the hours and days following a potential business crisis is critical. Get it right and the crisis may even strengthen your corporate reputation. Get it wrong and you can imagine the consequences for yourself. Managing Communications in a Crisis details how crisis situations can be identified and dealt with, ensuring the risk to the organisation's financial well-being and reputation is minimised. The book deals with all aspects of communication management in a crisis. Part I considers definitions of a crisis and the theory behind dealing with crisis communications, both externally and internally. Part II explores the practicalities of crisis management communications, the identification of audiences and how each should be dealt with and by whom. The third part of the book contains valuable checklists and succinct supporting information for the key aspects and roles of the communication process. The combination of these three approaches will help you to develop your own crisis strategy, tailor-made for your organization. The text is supported by a wide range of case histories. Some of these you will recognise and others, perhaps through good management, never entered your radar. The authors are highly experienced advisors to companies of all sizes in the demands of crisis management communications. Their company, The Aziz Corporation, is the UK's leading executive communications consultancy, specialising in presentation skills, media handling and crisis management.
Innovation and Tourism Destination Development
Author: Henrik Halkier, Marek Kozak, Bo Svensson
Publisher: Routledge
ISBN: 1317413415
Pages: 160
Year: 2017-10-02
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Tourism is a central part of regional development strategies in many localities around Europe, not just in traditional coastal or mountain resorts but also in areas without a strong track record with regard to visitor economy. In a globalising world, destinations can no longer take their traditional visitors for granted and escape growing competitive pressures, because increasingly experienced, specialised and demanding travellers now have a vastly greater number of potential destinations to choose from. Both well-established and emerging tourist destinations are therefore under pressure to be innovative to increase their attractiveness in the globalising visitor economy. This book focuses on the role played by tourist destinations – conceived as multi-layered and functional governance structures – in stimulating or complicating the development of new tourist experiences. The complex relationship between firm-level and territorial development dynamics is, of course, by no means confined to tourism development, and the book will therefore be of a more general relevance for research into innovation and spatial development dynamics. This book was published as a special issue of European Planning Studies.
Tourism and Crisis
Author: Gustav Visser, Sanette Ferreira
Publisher: Routledge
ISBN: 1136289445
Pages: 216
Year: 2013-02-15
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The new millennium has been characterised by several crises ranging from dramatic acts of terror to natural disasters, as well as the most significant economic recession since the late 1920s. However, despite such challenges the global tourism system has in the main retained its past vitality although in some cases in a different form. The book investigates different kinds of "crisis" and unpacks understandings of crisis in relation to various components in the contemporary tourism system. The aim of this book therefore is to critically analyse the relationship between tourism and crises. The volume focuses on the roles and potential of tourism for development and relations between tourism, environment and broad global process of change at different levels of analysis, highlighting different types of "crisis". In particular it questions the general conviction that tourism-led development is a sustainable and necessarily solid platform from which to develop local, national and regional economies from a range of perspectives. Written by leading academics in the field this book offers valuable insight into tourism’s relationship with socio – cultural, environment, economic and political crisis as well as the challenges facing future tourism development.
Crisis Management in the Tourism Industry
Author: Dirk Glaesser
Publisher: Routledge
ISBN: 0750665238
Pages: 270
Year: 2006
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The book provides discussion of: the influential effect of the mass media; how crises effect the purchase decision process; destination branding/image and its manipulation; and, preventative crises management and strategies. "Crisis Management in the Tourism Industry" is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.
Code Red in the Boardroom
Author: W. Timothy Coombs
Publisher: Greenwood Publishing Group
ISBN: 0275989127
Pages: 137
Year: 2006-01-01
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Why every organization must "hardwire" crisis management into its corporate DNA--and how to do it successfully
Getting Yours
Author: Bambi Holzer
Publisher: John Wiley & Sons
ISBN: 0471229555
Pages: 272
Year: 2002-04-08
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PRAISE FOR GETTING YOURS "Believe it or not, you won't want to put this book down once you get started. That's rare for a book on investing, but this one's a gem." -Ed McVey, Chairman, Templeton Private Group "I've known Bambi for many years and have read and enjoyed her first two books, but Getting Yours is the best yet! She inspires her readers to take easy steps to achieve their financial goals. I highly recommend this book to beginners and investment pros alike." -Victor Norton, Principal, Managing Director of Advisory Services, Kayne Anderson Rudnick "Finally, a book on personal finance that's fun to read! I'm buying copies for all my friends and family-it's that good!" -Gloria Mayer, President, Institute for Healthcare Advancement Coauthor, Goldilocks on Management
Mediating the Tourist Experience
Author: Caroline Scarles
Publisher: Routledge
ISBN: 1317098498
Pages: 294
Year: 2016-04-29
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Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television. Yet, with prolific advancements in technologies of media communication, such traditional formats have experienced a shift in the productive and consumptive practices through which they come into being. The possibilities of production and subsequent consumption are unequivocally changing the ways in which tourists imagine, understand and engage with destinations. This book therefore explores the role of tourism media and mediating practices in the development of non-linear processes of communication and understanding as both producers and consumers come together to negotiate the tourist experience. In varying ways it examines the emergent relationships and connections between media practices and tourism practices, everyday experiences and encounters of place. Collectively, the authors in this book address a range of media and technologies from brochures, television, video and film to mediated virtual spaces, such as e-brochures, Internet cultures, social networks, and Google Earth. In doing so, the book highlights the continued significance of media in tourism contexts; recognising both traditional and newer technologies, and the non-linear, continuous cycle of mediated representations and experiences.
Tourism in the Age of Globalisation
Author: Chris Cooper, Salah Wahab
Publisher: Routledge
ISBN: 1134614012
Pages: 368
Year: 2005-06-29
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The revolutionary progress achieved in information and communication technology is gradually transforming the world into a global village. This volume, edited by an eminent board of international specialists, evaluates the nature and resilience of the emerging global economy and its implications for tourism.
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 0071791108
Pages: 224
Year: 2012-03-16
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Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the “superconnectors” who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age—with a Return on Influence. Praise for Return on Influence: “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual “Schaefer’s book has earned its place on the shelf of anyone looking to find influencers—or become one.” —Harold Burson, founder, Burson-Marsteller “Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media—and particularly influence marketing—has become the silver bullet to solve all problems. Consider this book the marksmen’s manual.” —Rick Wion, Director of Social Media, McDonald’s “I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider’s guide to combining content strategy with network interactions to create social conversations that move markets.” —Ardath Albee, author of eMarketing Strategies for the Complex Sale “A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.” —Randy Gage, author of Prosperity Mind
Crisis and disaster management for tourism
Author: Brent W. Ritchie
Publisher: Channel View Books
Pages: 296
Year: 2009-05-15
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Tourism destinations and businesses are becoming increasingly prone to the impacts of crises and disasters due to global environmental change and security risks. This is the first research-based book that provides a strategic approach to understanding the nature of tourism crises and disasters before outlining tourism crisis and disaster planing, response, and longer term recovery and knowledge management strategies. It applies a wide range of theoretical perspectives and concepts to improve our understanding of both organizational crises and natural disasters. The book draws on examples from around the world including the USA, Europe, UK, Asia-Pacific and the Middle East. It will be essential reading for tourism academics and students as well as tourism managers and government officials involved in tourism destination management and marketing. Book jacket.
Global Tourism
Author: William F. Theobald
Publisher: Routledge
ISBN: 1136000828
Pages: 406
Year: 2013-01-11
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The success of Global Tourism has led to this fully revised and updated second edition which retains all the strengths of the original book and is enhanced by the inclusion of five new chapters - * The effects of tourism on societies past and present *Selecting policy instruments for sustainable developments *Alternative tourism: a comparative analysis of meaning and impact *Aid, government and tourism studies in less developed countries *Why destination preservation makes economic sense Using the perspective and expertise of 33 leading educators and practitioners, Global Tourism chronicles the effect of tourism on contemporary society. Global Tourism explores the critical issues facing those involved in the tourism domain. It discusses: · The philosophical and directional difficulties facing the tourism industry · The importance of social issues and ills in current and future tourism practice · .The sustainable development issues of tourism Those individuals dealing with travel and tourism planning, marketing and management at local, regional and national levels will find this book invaluable. All those involved in education in leisure, recreation, hospitality and travel, and students of tourism will benefit from reading this title. William Theobald is Professor and Chairman of both the Interdisciplinary Graduate Programme in Travel and Tourism and the Leisure Studies Division at Purdue University, USA where he teaches recreation and tourism management.
Crisis Management
Author: Steven Fink
Publisher: Backinprint.Com
ISBN: 0595090796
Pages: 245
Year: 1986
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Crisis Management: Planning for the Inevitable, the first book ever written on this topic, has helped thousands of companies around the world avoid the pitfalls of a crisis, or manage their way out of one. Its practical, hands-on advice and revealing behind-the-scenes case studies make it the leading book for Foutune companies, small-to-medium businesses, colleges and universities, and even governments.
International crises; insights from behavioral research
Author: Charles F. Hermann
Pages: 334
Year: 1972
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Decision-oriented Marketing
Author: Dr. László Józsa, István Piskóti, Gabor Rekettye
Publisher: Akademiai Kiads
ISBN: 9632247841
Pages: 826
Year: 2005-01-01
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The main feature of this bilingual book is decision orientation, thus the chapters are based on the practice of identifying marketing problems, setting realistic objectives and finding the right combination of steps needed to attain these objectives. The book is focused on a Hungarian setting and the examples stem from this environment, too.

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