Giftology The Art And Science Of Using Gifts To Cut Through The Noise Increase Referrals And Strengthen Client Retention Book PDF, EPUB Download & Read Online Free

Author: John Ruhlin
ISBN: 1732095604
Pages: 182
Year: 2016-06-20
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Does it feel like you work in a "red ocean filled with sharks?" Eat or be eaten. Fierce competition. Continual battling over scarce resources. What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology. In this unusual un-marketing resource you'll discover... *Why Giftology isn't an's an investment that can pay off with huge dividends. *How to practice Giftology on a tight budget... it's easy and very effective. *How Giftology turns existing clients into your best salespeople. *Why (and how) gifts with a relatively low value can trump something expensive. *When is the best time to send gifts? (The answer may surprise you.) *How to unleash a "Referral Factory," a small army of influencers vouching for you--no gimmicks, no catches. *Find out how Giftology can transform your supply chain. *The ten worst gifts... definitely avoid these. (This info's available in the expanded bonus resource. Just click the link inside! It's my gift to you.) The average person is hit with at least thirty thousand messages a day, courtesy of that "red ocean filled with sharks." Giftology neutralizes that deadly philosophy and equips you with every tool you need to make your message a priority. Every time. Get your copy today!
Never Lose a Customer Again
Author: Joey Coleman
Publisher: Penguin
ISBN: 0735220042
Pages: 384
Year: 2018-04-03
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Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.
Double Double
Author: Cameron Herold
Publisher: Greenleaf Book Group
ISBN: 1608320995
Pages: 222
Year: 2011-03-10
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A step-by-step guide to enjoying the roller-coaster ride of growth -- while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers -- from creating a vision for the company's future to learning how to generate free PR for a developing company -- is squarely focused on the end goal: doubling the size of the entrepreneur's company in three years or less. A down-to-earth action plan: Herold's experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors -- even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.
The Referral Engine
Author: John Jantsch
Publisher: Portfolio
ISBN: 1591844428
Pages: 243
Year: 2012
View: 1146
Read: 1099
The bestselling author of Duct Tape Marketingshows how to get your customers to do your best marketing for you. Word-of-mouth referrals are more important than ever. People trust the recommendation of a friend, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. The key lies in understanding the 'Customer Referral Cycle' - the way customers refer others to your company who, in turn, generate even more referrals. If everyone in the organization keeps this in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. 'A swift, appealing read and a thorough primer on the power of letting your products and customers peak for themselves.' Publishers Weekly'Frankly, I had no idea how John was going to top Duct Tape Marketing. . . But with The Referral Engine, John puts you in the driver's seat and shows you the steps to achieving marketing success without a huge budget.' Chris Brogan, coauthor of Trust Agentsand The Impact Equation'This book will show you how to give people something to talk about.' Tony Hsieh, CEO of, author of Deliverying Happiness'Who knew that there's a science to referrals? Not I - but now that I know, I want you to benefit from John's expertise. In a sense, a jacket blurb is the ultimate referral, and I'm here to blurb this book because it will help you succeed in business.' Guy Kawasaki, cofounder of Alltop, author of Enchantment
Appreciation Marketing®
Author: Tommy Wyatt, Curtis Lewsey
Publisher: BookBaby
ISBN: 1483533360
Pages: 120
Year: 2009-06-10
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When Curtis and I decided to sit down and write this book, it was not out of desire and it certainly was not for the money. We did not dream up the idea, create an outline, and hire a ghost writer. And it was not a prompting. Funny as it sounds, the decision to actually go ahead and put these words on paper felt more like a responsibility. A calling, if you will. In April of 2007, we became business partners doing some sales and marketing for a company that specializes in appreciation and relationship building. We were promoted quickly and within seven months we became corporate trainers. In doing so, we had the awesome pleasure of traveling North America teaching the Law of Attraction principles that our company was built on and – as we found – all other companies should be built on as well. As we continued to share this message in our everyday travels, we found that these ideas came off as fresh and cutting edge. We discovered that although the principles of appreciation had really been around forever, most people in business had completely gotten away from them. Then we began to get testimonials from people who, in just days after applying our principles, experienced life-changing results and could not stop thanking us. One woman was struggling with her real estate business and sat down with us for lunch. We talked about the principles of Appreciation MarketingTM and even shared with her a mechanism with which to incorporate them. Three days after our lunch, she earned a $2.4 million listing seemingly out of the clear blue sky. Another woman, in southern California, was so enamored with these principles that she asked our assistance in helping roll them out with her entire company (a large insurance firm). Sure enough, within months, numbers shot up and appreciation was coming back to them exponentially. A young girl, fresh out of college, had just interviewed for a huge job with a major television network. After about fifteen minutes of talking about our principles we decided it would be a great idea to send a “thank you” card to her interviewer. She got the job. A friend who sells private jets for a living, and deals with very high-net-worth clients, began using our appreciation principles and started getting his foot in the door with business titans that he previously couldn’t get anywhere near. Now they (not their secretaries) were personally calling him to set up appointments. We’ve lectured on the principles of Appreciation MarketingTM in front of BNI groups, Chambers of Commerce, and numerous other networking groups around New York and New England and invariably the results have been the same. Eyes (and sometimes mouths) wide open, notes being taken at a fever pitch, and more than anything else . . . Results. It was for that reason that the two of us decided to put our brains together and just take everything we’ve been preaching and get it down in book and audio format. In the pages that follow you will expose yourself to all of our principles of Appreciation MarketingTM. Though the words and the stories will be coming from my mouth (and fingers) in the first person, everything you read and hear is a collaboration of our combined experience. The message that follows needs to be shared, not only for the success of business, but for the betterment of mankind. We’re not so naive that we think we can actually change the world, as a whole. But we all don’t live in the same world. Curtis and I sincerely believe that each one of us, as individuals, lives in a world all our own. And not only does each one of us hold the desire to better that world, but we also possess the ability to. Our hope is that we can help point you in that direction. We appreciate you! Tommy & Curtis
How to Wow
Author: Adrian Swinscoe
Publisher: Pearson UK
ISBN: 1292116870
Pages: 264
Year: 2016-04-13
View: 185
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Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more. Don’t let your business fall behind, look inside and take your customer experience to the next level. “Essential and powerful insights for everyone who aspires to map out and enhance the customer journey and drive growth.” Keith Lewis, COO, Matchtech Group plc “At last – a book that provides practical ways of delivering the superior experience that today’s customers demand.” Olivier Njamfa, Co-Founder and CEO of customer experience software company Eptica
All about Them
Author: Bruce Turkel
Publisher: Da Capo Lifelong Books
ISBN: 0738219207
Pages: 320
Year: 2016-09-06
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A branding expert shows how anyone who is successful lives by three words--"all about them"--and shows how focusing on others leads to success in business and life
Advisor Architect
Author: Dan Cuprill
Publisher: Createspace Independent Publishing Platform
ISBN: 1540776247
Pages: 78
Year: 2017-01-01
View: 574
Read: 397
If you're an independent financial advisor, you are slowly headed to the same fate as Blockbuster Video, Border Books, and AOL. Your clients no longer need you to buy the products you sell. Even worse, most of your "partners" in business (the FMO's, TAMPS, and B/D's) don't care if you're profitable. To survive, the independent advisor needs the right systems. Systems equal profit. Profit equals freedom. Million dollar fee based advisor Dan Cuprill shares with you the systems he built to create a business based based on profitable growth and personal freedom.
Love is the Killer App
Author: Tim Sanders
Publisher: Crown Business
ISBN: 1400046831
Pages: 225
Year: 2003
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Argues that the key to business success is to use one's knowledge, network, and compassion to support colleagues and encourage their growth, offering tips on using books to learn as much as possible, developing a meaningful network of contacts, and becoming a more loving, compassionate, and fulfilled individual. Reprint. 50,000 first printing.
The Unexpected
Author: Howard Brodsky, Dustin S. Klein
ISBN: 0988962292
Year: 2015-03-25
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"The Unexpected" posits a new theory about the relationship between service and customer loyalty, as well as how to execute it. Four elements comprise The Unexpected: It is memorable, distinguishable, viral, and profitable. Delivering The Unexpected starts at the top of an organization and requires senior executive buy-in. It is executed at ground level and requires empowerment of employees at all levels of an organization. The Unexpected does not have to be costly, and relies more upon creativity, innovation and training team members to see - and act upon - opportunities when they present themselves. Finally, it can be delivered by any organization in any industry and of any size. "The Unexpected" is designed for entrepreneurs and business owners; senior executives; educational professionals; and front-line service employees. The book is written by Howard Brodsky, co-founder and co-CEO of CCA Global Partners, a $10 billion privately held organization; and Dustin S. Klein, publisher of Smart Business magazine and co-author of the Amazon #1 bestseller, "The Benevolent Dictator".
The Giving Challenge
Author: Stephanie L. Jones
Publisher: WestBow Press
ISBN: 1512752630
Pages: 124
Year: 2016-12-16
View: 278
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The Giving Challenge will show you how you can make a difference, without a lot of time or money. In the process, you’ll learn to lead a richer life. - Harvey McKinnon, co-author, The Power of Giving A simple challenge for a richer life What began as a New Year’s resolution, a challenge to give a daily gift for a month, thrust Stephanie into an adventure—from befriending a crying stranger at the airport to giving away a pencil collection she started as a child. One month turned into 500 days, and five years later Stephanie’s daily giving is a way of life, changing her in ways she never imagined. The Giving Challenge inspires you to focus on others for forty days. What you’ll discover will surprise you and delight others! Stephanie shares some of her favorite gifts and stories from her journey, including stories from people like you, who dared to dream about the power of giving, and put their dreams into action.
The Index Card Business Plan for Sales Pros and Entrepreneurs
Author: Brian Margolis
ISBN: 0692074112
Pages: 116
Year: 2018-03-21
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Simplify Your Strategy and Magnify Your Results. Can your business strategy fit on an index card? Can you run your sales job from an index card? Can it really be that simple? Yes, yes, and yes ... eventually. Achieving simplicity isn't easy, but the rewards are extraordinary. The good news is the hard work has already been done. The blueprint for simplifying your strategy has been created. The Index Card Business Plan lays out a proven system (the Pillar System) to develop a simple strategy - a strategy to cut through the clutter and move you toward clarity, simplicity and most importantly ... results.
What's Your Purple Goldfish?
Author: Stan Phelps
ISBN: 0984983805
Pages: 210
Year: 2012-01
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How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.
Author: Joel Comm, John Rampton
Publisher: Morgan James Publishing
ISBN: 1683501748
Year: 2017-06-09
View: 556
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Are you an entrepreneur? Entrepreneurs are their own breed, unique individuals with very specific character traits and mindsets. In Self Employed, Joel Comm & John Rampton detail 50 different qualities that personify those who could do well as entrepreneurs. These 50 qualities provide a framework for those already working or about to enter their careers so they can decide if they might make it in business on their own. Not sure if the entrepreneurial lifestyle is for you? Or do you want to double-check on yourself to see if the business you have already started in congruent with who you are? This book is for you! Written by two successful entrepreneurs, this book will inspire you to follow your dreams and create your own entrepreneurial success!
The Predictable Profits Playbook
Author: Charles E. Gaudet II
Publisher: Charles E Gaudet II
ISBN: 1940745160
Pages: 198
Year: 2014-03
View: 275
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Why does an entrepreneur struggling through 80 hours a week only make half as much as another working no more than 40? What actions determine whether you end up with a small business pulling in five figures a year or a billion-dollar behemoth blazing a path to market dominance? As an entrepreneur, you're told the secret to success is working hard and fighting your way to the top. But what if this advice came from all the wrong people and places? What if there was more to the success stories you read in magazines, watch on TV or hear on the radio? Uncovering the true secret to success is marketing expert Charles E. Gaudet II's obsession. Gaudet discovered nearly every great organization - whether Apple, Nordstrom, Zappos, FedEx or Disney - follows a stunningly similar formula. And surprisingly, this approach defies the principles followed by most entrepreneurs running businesses today. Gaudet finally reveals why some businesses find growth opportunities in any economic situation and others balance on the edge of failure. His research shows many small business owners seek out success strategies from other small business owners and, for this reason, most remain small. Fortunately, today's advances in technology and media level the playing field, allowing small businesses to compete using a "big-business playbook," even when they don't have a big-business marketing budget. Inside The Predictable Profits Playbook, you'll learn time-tested lessons from leading small business owners and discover how to: Succeed in a down economy Become the preferred provider sought by only the best customers Swipe market share from your competitors Increase margins while growing demand Multiply your prospect-to-sales ratio Boost customer loyalty and build a raving fan base Create predictable and rising profits from one month to the next Become known as a business of excellence The Predictable Profits methodology avoids gimmicks, schemes or stunts - and you won't need to outspend your competitors. Instead, you'll focus on optimizing your existing marketing dollars and delivering the greatest advantages to your customers. Some entrepreneurs want to experience growth and others just wish for it. This book is for the motivated entrepreneur committed to making growth happen."

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