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Content Chemistry
Author: Andy Crestodina
Publisher:
ISBN: 0988336499
Pages: 282
Year: 2018-05
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The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.
Content Chemistry
Author: Andy Crestodina
Publisher: Orbit Media Studios Incorporated
ISBN: 098833643X
Pages: 112
Year: 2014-09-15
View: 359
Read: 157
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.
Content Chemistry
Author: Andy Crestodina
Publisher: Orbit Media Studios Incorporated
ISBN: 0988336405
Pages: 112
Year: 2012-11-01
View: 896
Read: 475
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
Cold Chemistry
Author: Olivier Dulieu, Andreas Osterwalder
Publisher: Royal Society of Chemistry
ISBN: 1782625976
Pages: 692
Year: 2017-12-12
View: 624
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Explores the theoretical and experimental aspects of cold and ultracold molecular collisions, for students and researchers in theoretical chemistry and chemical reaction/molecular dynamics.
Advances in Potato Chemistry and Technology
Author: Jaspreet Singh, Lovedeep Kaur
Publisher: Academic Press
ISBN: 0128005769
Pages: 752
Year: 2016-01-19
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Advances in Potato Chemistry and Technology, Second Edition, presents the latest knowledge on potato chemistry, including the identification, analysis, and uses of chemical components in potatoes. Beginning with a brief description of potato components, the book then delves into their role during processing, then presenting information on strategies for quality optimization that provides students, researchers, and technologists working in the area of food science with recent information and updates on state-of-the-art technologies. The updated edition includes the latest information related to the identification, analysis, and use of chemical components of potatoes, carbohydrate and non-carbohydrate composition, cell wall chemistry, an analysis of glycoalkaloids, phenolics and anthocyanins, thermal processing, and quality optimization. In addition, new and sophisticated methods of quality determination of potatoes and their products, innovative and healthy potato-based foods, the future of genetically modified potatoes, and the non-food use of potatoes and their products is discussed. Includes both the emerging non-food uses of potato and potato-by-products as well as the expanding knowledge on the food-focused use of potatoes Presents case studies on the problems, factors, proposed solutions, and pros and cons of each, allowing readers facing similar concerns and issues to effectively and efficiently identify an appropriate solution Written by a global collection of experts in both food and non-food potato science
Chemistry
Author: Bruce A. Averill, Patricia Eldredge
Publisher: Prentice Hall
ISBN: 0805382836
Pages: 598
Year: 2006-03-01
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Chemistry: Principles, Patterns, and Applications represents the next step in general chemistry texts, with an emphasis on contemporary applications and an intuitive problem-solving approach that helps readers discover the exciting potential of chemical science. The book features modern applications, early integration of examples from organic and biochemistry, and a strong approach to problem solving that moves away from rote memorization to a thorough understanding of key concepts and recognition of important patterns. The worked examples throughout each chapter showreadershow to develop strategies and thought processes that will enable them to solve problems both quantitatively and conceptually. Kinetics and Equilibria, Chemical Kinetics, Chemical Equilibrium, Aqueous Acid-Base Equilibria, Solubility Equilibria, Chemical Thermodynamics, Electrochemistry, Nuclear Chemistry, Chemistry of the Elements, General Trends and the s-Block Elements, The p-Block Elements, The d- and f-Block Elements, Organic Compounds. For all readers interested in a general chemistry text with an emphasis on contemporary applications and an intuitive problem-solving approach.
Theoretical Chemistry for Electronic Excited States
Author: Michael A. Robb
Publisher: Royal Society of Chemistry
ISBN: 1782628649
Pages: 226
Year: 2018-03-02
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Over the past few decades, experimental excited state chemistry has moved into the femtochemistry era, where time resolution is short enough to resolve nuclear dynamics. Recently, the time resolution has moved into the attosecond domain, where electronic motion can be resolved as well. Theoretical chemistry is becoming an essential partner in such experimental investigations; not only for the interpretation of the results, but also to suggest new experiments. This book provides an integrated approach. The three main facets of excited-state theoretical chemistry; namely, mechanism, which focuses on the shape of the potential surface along the reaction path, multi-state electronic structure methods, and non-adiabatic dynamics, have been brought together into one volume. Theoretical Chemistry for Electronic Excited States is aimed at both theorists and experimentalists, involved in theoretical chemistry, in electronic structure computations and in molecular dynamics. The book is intended to provide both with the knowledge and understanding to discover ways to work together more closely through its unified approach.
Lea's Chemistry of Cement and Concrete
Author: Peter Hewlett
Publisher: Elsevier
ISBN: 0080535410
Pages: 1092
Year: 2003-11-12
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Lea's Chemistry of Cement and Concrete deals with the chemical and physical properties of cements and concretes and their relation to the practical problems that arise in manufacture and use. As such it is addressed not only to the chemist and those concerned with the science and technology of silicate materials, but also to those interested in the use of concrete in building and civil engineering construction. Much attention is given to the suitability of materials, to the conditions under which concrete can excel and those where it may deteriorate and to the precautionary or remedial measures that can be adopted. First published in 1935, this is the fourth edition and the first to appear since the death of Sir Frederick Lea, the original author. Over the life of the first three editions, this book has become the authority on its subject. The fourth edition is edited by Professor Peter C. Hewlett, Director of the British Board of Agrement and visiting Industrial Professor in the Department of Civil Engineering at the University of Dundee. Professor Hewlett has brought together a distinguished body of international contributors to produce an edition which is a worthy successor to the previous editions.
Teaching Chemistry – A Studybook
Author: Ingo Eilks, Avi Hofstein
Publisher: Springer Science & Business Media
ISBN: 9462091404
Pages: 336
Year: 2013-04-20
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This book focuses on developing and updating prospective and practicing chemistry teachers’ pedagogical content knowledge. The 11 chapters of the book discuss the most essential theories from general and science education, and in the second part of each of the chapters apply the theory to examples from the chemistry classroom. Key sentences, tasks for self-assessment, and suggestions for further reading are also included. The book is focused on many different issues a teacher of chemistry is concerned with. The chapters provide contemporary discussions of the chemistry curriculum, objectives and assessment, motivation, learning difficulties, linguistic issues, practical work, student active pedagogies, ICT, informal learning, continuous professional development, and teaching chemistry in developing environments. This book, with contributions from many of the world’s top experts in chemistry education, is a major publication offering something that has not previously been available. Within this single volume, chemistry teachers, teacher educators, and prospective teachers will find information and advice relating to key issues in teaching (such as the curriculum, assessment and so forth), but contextualised in terms of the specifics of teaching and learning of chemistry, and drawing upon the extensive research in the field. Moreover, the book is written in a scholarly style with extensive citations to the literature, thus providing an excellent starting point for teachers and research students undertaking scholarly studies in chemistry education; whilst, at the same time, offering insight and practical advice to support the planning of effective chemistry teaching. This book should be considered essential reading for those preparing for chemistry teaching, and will be an important addition to the libraries of all concerned with chemical education. Dr Keith S. Taber (University of Cambridge; Editor: Chemistry Education Research and Practice) The highly regarded collection of authors in this book fills a critical void by providing an essential resource for teachers of chemistry to enhance pedagogical content knowledge for teaching modern chemistry. Through clever orchestration of examples and theory, and with carefully framed guiding questions, the book equips teachers to act on the relevance of essential chemistry knowledge to navigate such challenges as context, motivation to learn, thinking, activity, language, assessment, and maintaining professional expertise. If you are a secondary or post-secondary teacher of chemistry, this book will quickly become a favorite well-thumbed resource! Professor Hannah Sevian (University of Massachusetts Boston)
Chemistry
Author: A. Truman Schwartz
Publisher: Elsevier
ISBN: 0323145116
Pages: 588
Year: 2012-12-02
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Chemistry: Imagination and Implication focuses on the importance and impact of chemistry on daily living. This book discusses the essential concepts of chemistry and its application. Organized into 16 chapters, this book starts with an overview of the experimental facts, principles, and methods of chemistry as an aid in exercising intelligent and informed judgment in instances where controversy surrounds the interaction of chemistry with society or the individual. This text then explores the practical arts of metallurgy, which achieved a considerable degree of sophistication long before they were scientifically understood. The reader is then introduced to the atomic concept, the conservation of mass, as well as to the substances that constitute the living things. Other chapters consider the polymerization of amino acids into peptides and proteins. The final chapter examines the various applications of radioactive isotopes produced in particle accelerators. This book is intended for students and teachers who are involved in a chemistry course.
Metal Phosphonate Chemistry
Author: Abraham Clearfield, Konstantinos Demadis
Publisher: Royal Society of Chemistry
ISBN: 1849733562
Pages: 655
Year: 2011-11
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The first book to describe the state-of-the-art in the interdisciplinary field of metal phosphonate chemistry, aimed at academic and industrial researchers.
Fundamentals of Chemistry
Author: Frank Brescia, John Arents, Herbert Meislich
Publisher: Academic Press
ISBN: 1483213706
Pages: 56
Year: 2013-09-11
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Fundamentals of Chemistry, Fourth Edition covers the fundamentals of chemistry. The book describes the formation of ionic and covalent bonds; the Lewis theory of bonding; resonance; and the shape of molecules. The book then discusses the theory and some applications of the four kinds of spectroscopy: ultraviolet, infrared, nuclear (proton) magnetic resonance, and mass. Topics that combine environmental significance with descriptive chemistry, including atmospheric pollution from automobile exhaust; the metallurgy of iron and aluminum; corrosion; reactions involving ozone in the upper atmosphere; and the methods of controlling the pollution of air and water, are also considered. Chemists and students taking courses related to chemistry and environmental chemistry will find the book invaluable.
Chemistry in Context
Author: American Chemical Society
Publisher: McGraw-Hill Higher Education
ISBN: 0073520586
Pages: 608
Year: 2014-01-10
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Following in the tradition of the first seven editions, the goal of this successful, issues-based textbook, Chemistry in Context, is to establish chemical principles on a need-to-know basis for non-science majors, enabling them to learn chemistry in the context of their own lives and significant issues facing science and the world. The non-traditional approach of Chemistry in Context reflects today's technological issues and the chemistry principles within them. Global warming, alternate fuels, nutrition, and genetic engineering are examples of issues that are covered in Chemistry in Context.
Chemistry
Author: Thomas R. Gilbert, Rein V. Kirss, Natalie Foster, Geoffrey Davies
Publisher: W. W. Norton & Company
ISBN: 0393937089
Pages: 1248
Year: 2013-12-03
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All general chemistry students face similar challenges, but they use their textbook differently to meet those challenges. Some read chapters from beginning to end, some consult the book as a reference, and some look to the book for problem-solving help. Chemistry, Fourth Edition supports all kind of learners, regardless of how they use the book, by helping them connect chemistry to their world, see that world from a molecular point of view, and become expert problem solvers.
A Textbook of Physical Chemistry
Author: Arthur Adamson
Publisher: Elsevier
ISBN: 032314070X
Pages: 1103
Year: 2012-12-02
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A Textbook of Physical Chemistry, Second Edition serves as an introductory text to physical chemistry. Topics covered range from wave mechanics and chemical bonding to molecular spectroscopy and photochemistry; ideal and nonideal gases; the three laws of thermodynamics; thermochemistry; and solutions of nonelectrolytes. The kinetics of gas-phase reactions; colloids and macromolecules; and nuclear chemistry and radiochemistry are also discussed. This edition is comprised of 22 chapters; the first of which introduces the reader to the behavior of ideal and nonideal gases, with particular emphasis on the van der Waals equation. The discussion then turns to the kinetic molecular theory of gases and the application of the Boltzmann principle to the treatment of molar polarization; dipole and magnetic moments; the phenomenology of light absorption; and classical and statistical thermodynamics. The chapters that follow focus on the traditional sequence of chemical and phase equilibria, electrochemistry, and chemical kinetics in gas phase and solution phase. This book also considers wave mechanics and its applications; molecular spectroscopy and photochemistry; and the excited state, and then concludes with an analysis of crystal structure, colloid and polymer chemistry, and radio and nuclear chemistry. This reference material is intended primarily as an introductory text for students of physical chemistry.

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