Business Model You Il Metodo In Una Pagina Per Reinventare La Propria Carriera Marketing E Management Book PDF, EPUB Download & Read Online Free

Business Model You
Author: Tim Clark
Publisher: HOEPLI EDITORE
ISBN: 8820360071
Pages: 240
Year: 2014-06-20T00:00:00+02:00
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Sognate una nuova carriera o un nuovo percorso per la vostra vita? Succede a tutti. Ma alla maggior parte di noi manca un metodo organico per reinventarsi. Non solo: il mutare dei modelli di business nei posti di lavoro moltiplica più che mai le sfide che incontriamo nella nostra vita professionale e personale. Lasciatevi alle spalle le incertezze del vostro lavoro e scoprite nuove certezze professionali: usate il metodo in una pagina che ha già aiutato migliaia di organizzazioni nel mondo a reinventarsi. È un modo sistematico per ottimizzare il modello di business più importante che ci sia: il Business Model You. “Le aziende con un forte modello di business sono le più competitive. Ora puoi svilupparne uno personale e affrontare con efficacia il cambiamento!” Alessandra Tollemeto, responsabile sviluppo risorse umane di Banca IPIBI “Il Personal Business Model è una guida preziosa per gestire il cambiamento, valorizzando i propri punti di forza e colmando le proprie lacune; lo uso e lo consiglio.” Alessandra Farabegoli, digital strategist “Un libro da usare oltreché da leggere. Professionisti, manager e imprenditori troveranno ispirazione per ripensare il proprio lavoro e valorizzare le risorse più importanti: le persone.” Matteo Fusco, business designer in Beople SRL “Business Model You eleva il livello qualitativo e l’efficacia dei brainstorming su progetti complessi in gruppi di lavoro fortemente interdisciplinari.” Daniele Russolillo, program manager di Fondazione per l’Ambiente, Turin School of Local Regulation “Saper gestire la propria carriera: Tim ci regala lo strumento più semplice ed efficace per trovare la via giusta.” Haidi Garulli, Responsabile Ufficio Job Guidance Università degli Studi di Trento
Business Model You
Author: Timothy Clark, Alexander Osterwalder, Yves Pigneur
Publisher: John Wiley & Sons
ISBN: 1118225996
Pages: 264
Year: 2012-03-12
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A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
The Right-brain Business Plan
Author: Jennifer Lee
Publisher: New World Library
ISBN: 1577319443
Pages: 223
Year: 2011
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Turn Passionate Ideas into Profitable Enterprises Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it's like to make the entrepreneurial leap -- and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They'll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy. Discover how to: * Develop a financial plan with fun and flair * Select your circle of support to get the work done * Clarify your business values and goals * Paint a picture of your business landscape * Understand your competition and what makes you stand out from the crowd * Identify your perfect customers and create a marketing plan to reach them * Map out concrete action steps to bring your Right-Brain Business Plan to life
Building Your Business the Right-Brain Way
Author: Jennifer Lee
Publisher: New World Library
ISBN: 1608682560
Pages: 235
Year: 2014
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""Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher"--
Business Model Generation
Author: Alexander Osterwalder, Yves Pigneur
Publisher: John Wiley & Sons
ISBN: 1118656407
Pages: 288
Year: 2013-02-01
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Working With Emotional Intelligence
Author: Daniel Goleman
Publisher: Bantam
ISBN: 0553903217
Pages: 400
Year: 2011-12-07
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Do you have what it takes to succeed in your career? The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, not even technical know-how or years of expertise. The single most important factor in job performance and advancement is emotional intelligence. Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their importance, and shows how they can be fostered. For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it's the essential ingredient for reaching and staying at the top in any field, even in high-tech careers. And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.
The Swordless Samurai
Author: Kitami Masao, Tim Clark
Publisher: Macmillan
ISBN: 0312365446
Pages: 243
Year: 2007-07-24
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Brings together a collection of leadership precepts and success principles from the powerful sixteenth-century samurai Toyotami Hideyoshi, a peasant warrior who transcended class barriers to ultimately become the most powerful man in Japan, emphasizing such important traits as good judgment, intelligence, determination, drive, and anticipation. 20,000 first printing.
The Customer Experience Book
Author: Alan Pennington
Publisher: Pearson UK
ISBN: 1292148489
Pages: 232
Year: 2016-09-15
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Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you’ll discover: • Why customer experience is so important in business – and how it applies to you • How to use customer experience tools in your business – step by step guides on how to use CX metrics and how to learn from them Alongside the theory and practical how-to guidance, there will be a range of examples of ‘thinking differently’ about everyday situations to engage the reader. Plus, with case studies from International Companies, readers will discover not only what works well but also the hard lessons they have learned. The Customer Experience Book shows you how to understand, measure and improve customer experience in your business, whatever your level.
Monetizing Innovation
Author: Madhavan Ramanujam, Georg Tacke
Publisher: John Wiley & Sons
ISBN: 1119240883
Pages: 256
Year: 2016-05-02
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Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
Overcrowded
Author: Roberto Verganti
Publisher: MIT Press
ISBN: 0262335832
Pages: 264
Year: 2017-01-27
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The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders -- users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach -- one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming -- which produces too many ideas, unfiltered -- but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful -- something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users. Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows.
Answering the Three Career Questions
Author: Bruce Blackstone Hazen
Publisher: Createspace Independent Pub
ISBN: 1489582142
Pages: 298
Year: 2013-07-08
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STOP FINDING JUST ONE-JOB-IN-A-ROW and start owning your career with this much needed and unique approach to career management. The book is packed with, assessments to help you jump into the process, exercises to tease out your thoughts and feelings and lots of stories about other peoples' career questions and how they answered them....or didn't. Already feel like you've been wandering through the last few jobs? If you're 28 - 58 years old, you've had enough experience to realize some of the less than perfect ways the market place treats talent. Why not leverage your talent and the work options you have available by managing them instead of reacting to them. Maybe it's time to move up in your profession but first you need to adapt your style of working instead of pulling the rip cord again and exiting your job when things begin to feel a little awkward. For the emerging college undergraduate or graduate student; start thinking strategically about your career now, not after you've wandered for a decade and become frustrated with the lack of plan and the mediocre jobs you're landing. There are some strategic things you can do starting tomorrow. Answering the Three Career Questions makes sure you're asking the right questions about your career at this time. Only then can you be sure you're pursuing answers worth having. Check out the Career Tornado on p. 11 and see if you're spinning up the same conversations in your head and wasting your valuable time doing so. Each of the Three Questions has a chapter dedicated to helping you develop your strategic answer to that question. The book opens with a Quick Pre-Test to help you determine what might be the most compelling question for you at this time. Answering the Three Career Questions will stay around your office as your "flight manual" for career management. The importance of each of these questions will shift and change throughout your career and you'll want to refer to the book again and again. You will need to answer The Three Questions more than once throughout your career. It's not because you got the answer wrong the last time but because you are a dynamic talent in a dynamic market place and things change constantly. When they do, you need to revisit the questions for a fresh approach to managing your career. Be sure to check into the last chapter Leveraging Professional Associations in Your Career Management Strategy. You'll find one of the biggest professional ironies explained as well as tips for what to do about it. We all join professional associations to further our careers. But have you noticed that once you actually join in the activities of most associations, the topic of "career management" is never even mentioned much less made part of the meeting agendas or the association's services available to you. It seems like you're on your own, but now it comes with annual dues. Not anymore. Read about specific things you can do to further you career strategy by being in a professional association. The book even breaks it down to things you can do depending on which of The Three Questions you're working on. This book will leave you thinking about and managing your career in ways that are more contemporary than serial job-finding. It brings you the new physics of how careers work and how to harness the energy of your employer or clients to develop and position yourself more consciously for the next opportunity – and the one after that. Answering The Three Career Questions offers a compelling career management system of interlocking questions that act as your internal guidance system to direct your career over a lifetime - STARTING NOW.
Saying Yes to Japan
Author: Tim Clark, Carl Kay
Publisher: Vertical Inc.
ISBN: 1932234187
Pages: 175
Year: 2005
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This fair and fascinatingly incisive book is a success story of how the outsiders, both foreign and Japanese, are finding opportunity in fixing a failing system.
The Prosperous Peasant
Author: Tim Clark, Mark Cunningham, Keiko Onodera
Publisher:
ISBN: 0980002605
Pages: 220
Year: 2007-11-01
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This text is the story of the true adventures of a peasant who rose from poverty to ultimate prosperity during Japan's golden age of the samurai. Now, the secrets that guided Hideyoshi are revealed.
Pervasive Information Architecture
Author: Andrea Resmini, Luca Rosati
Publisher: Elsevier
ISBN: 0123820952
Pages: 272
Year: 2011-03-23
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Pervasive Information Architecture explains the ‘why’ and ‘how’ of pervasive information architecture (IA) through detailed examples and real-world stories. It offers insights about trade-offs that can be made and techniques for even the most unique design challenges. The book will help readers master agile information structures while meeting their unique needs on such devices as smart phones, GPS systems, and tablets. The book provides examples showing how to: model and shape information to adapt itself to users’ needs, goals, and seeking strategies; reduce disorientation and increase legibility and way-finding in digital and physical spaces; and alleviate the frustration associated with choosing from an ever-growing set of information, services, and goods. It also describes relevant connections between pieces of information, services and goods to help users achieve their goals. This book will be of value to practitioners, researchers, academics, andstudents in user experience design, usability, information architecture, interaction design, HCI, web interaction/interface designer, mobile application design/development, and information design. Architects and industrial designers moving into the digital realm will also find this book helpful. Master agile information structures while meeting the unique user needs on such devices as smart phones, GPS systems, and tablets Find out the ‘why’ and ‘how’ of pervasive information architecture (IA) through detailed examples and real-world stories Learn about trade-offs that can be made and techniques for even the most unique design challenges
Automate This
Author: Christopher Steiner
Publisher: Penguin
ISBN: 1101572159
Pages: 256
Year: 2012-08-30
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The rousing story of the last gasp of human agency and how today’s best and brightest minds are endeavoring to put an end to it. It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills—and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These “bots” started with human programming and logic, but now their reach extends beyond what their creators ever expected. In this fascinating, frightening book, Christopher Steiner tells the story of how algorithms took over—and shows why the “bot revolution” is about to spill into every aspect of our lives, often silently, without our knowledge. The May 2010 “Flash Crash” exposed Wall Street’s reliance on trading bots to the tune of a 998-point market drop and $1 trillion in vanished market value. But that was just the beginning. In Automate This, we meet bots that are driving cars, penning haiku, and writing music mistaken for Bach’s. They listen in on our customer service calls and figure out what Iran would do in the event of a nuclear standoff. There are algorithms that can pick out the most cohesive crew of astronauts for a space mission or identify the next Jeremy Lin. Some can even ingest statistics from baseball games and spit out pitch-perfect sports journalism indistinguishable from that produced by humans. The interaction of man and machine can make our lives easier. But what will the world look like when algorithms control our hospitals, our roads, our culture, and our national security? What hap­pens to businesses when we automate judgment and eliminate human instinct? And what role will be left for doctors, lawyers, writers, truck drivers, and many others? Who knows—maybe there’s a bot learning to do your job this minute.