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Aprende Copywriting En 2 Horas
Author: Manuel Lara Coca
Publisher: Createspace Independent Publishing Platform
ISBN: 1519774206
Pages: 92
Year: 2015-12-10
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¿Imaginas que vendes más productos o servicios con las misma visitas a tu web?¿Imagina que tus campañas publicitarias en Google Adword o Facebook Ads te dan mejores resultados?¿Te gustaría multiplicar tus resultados ?Solo reescribiendo tus textos con una serie de técnicas que veremos en este libro lograrás mejorar tus resultados, con el mismo tráfico, o con el mismo presupuesto.Aunque parezca mentira, casi nadie en España utiliza el copywriting, usarlo te dará una ventaja considerable sobre tus competidores.
The Adweek Copywriting Handbook
Author: Joseph Sugarman
Publisher: John Wiley & Sons
ISBN: 111842879X
Pages: 360
Year: 2012-06-19
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Making Ads Pay
Author: John Caples
Publisher: Courier Corporation
ISBN: 048648601X
Pages: 248
Year: 2011-10
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Read: 1170
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author: Mark Shaw
Publisher: Laurence King Publishing
ISBN: 1780670001
Pages: 240
Year: 2012-10-31
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Read: 185
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Writing Copy?For Dummies
Author: Jonathan Kranz
Publisher: John Wiley & Sons
ISBN: 1118069935
Pages: 384
Year: 2011-05-04
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Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter
Aun sin saber cómo persuadir a tus clientes?
Author: Bernard Pérez
Publisher: Bernardo Perez
Year: 2017-01-31
View: 210
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Descubre cómo puede captar la atención de muchos más prospectos y convertirlos en clientes! ​Este libro sobre Cómo escribir texto publicitario paso a paso contiene estrategias comprobadas sobre cómo escribir texto que captarán la atención de sus lectores objetivos y como persuadirlos para que realicen una acción determinada que tu quiere que ellos hagan. ​El copywriting trata de saber todo lo que motiva a tus clientes. Es el arte y la ciencia de hacer anuncios, cartas, contenido web o publicado que convence a la gente para comprar. ​Este libro te da toda la información básica sobre cómo comenzar y llegar a ser grande en la redacción de texto comercial. También incluye consejos avanzados sobre cómo puede mejorar tus habilidades y cómo hacer que las redacciones sean más efectivas para convencer a las personas.
They Ask You Answer
Author: Marcus Sheridan
Publisher: John Wiley & Sons
ISBN: 1119312973
Pages: 240
Year: 2017-01-17
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"This book will not just tell the incredibly practical and extraordinarily simple story of River Pools and Spas, but it will also dissect how other companies of various industries have managed to find exceptional results applying these same principles, making it relatable to all industries, businesses, and entrepreneurs alike"--
Inbound Marketing, Revised and Updated
Author: Brian Halligan, Dharmesh Shah
Publisher: John Wiley & Sons
ISBN: 111889670X
Pages: 224
Year: 2014-08-06
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Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
Made to Stick
Author: Chip Heath, Dan Heath
Publisher: Random House
ISBN: 1588365964
Pages: 336
Year: 2007-01-02
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NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
The Complete Guide to Facebook Advertising
Author: Brian Meert
Publisher: Advertisemint
ISBN: 0999308408
Pages: 370
Year: 2017-08
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ACCESS MORE THAN 2 BILLION CUSTOMERS. LEARN HOW WITH FACEBOOK ADS Facebook is one of the most popular social media sites to advertise one's business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media when nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook. He walks you through step-by-step guides filled with illustrations and easy-to-understand explanations. Additionally, he provides free resources and tips on how to create the perfect Facebook ad. Small business owners will learn how to run successful Facebook ad campaigns. With this book you will: Reach two billion potential customers instantly on Facebook and Instagram Follow easy step-by-step instructions for creating Facebook ads. Discover insider tips and tricks to improve your ROI. "Brian is an excellent Facebook ad expert. Really fast-paced and informative. Brian gets right to the point and has very relevant advice." -Mehrab Reza & Abdullah Jangda, Bayyinah Institute "Brian was excellent in quickly drilling into the challenges I'm facing and offering detailed and example-filled advice on Facebook advertising." -Jott Ilves, Piperdrive "Amazing instructor! He is well versed in his industry, and he provides easy-to-learn materials." -Lauren Carothers, Refinery 29
Hope for Autism
Author: Tyneise J. Seaborough
Publisher: Seaborough Enterprises Publishing
ISBN: 0984123520
Pages: 218
Year: 2015-07-15
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"Hope for Autism: 10 Practical Solutions to Everyday Challenges," provides answers to the many questions posed daily by parents desperately seeking ways to simplify the lives and daily tasks of their children living with autism. This book addresses topics such as making eye contact, sleeping, trying new foods, homework, play skills, tantrums, communication, waiting, toileting, and transitions. Many question if autism has become the new norm. Research reveals that one in every 68 children are diagnosed with Autism Spectrum Disorders (ASD), a group of developmental disabilities that cause significant social, communication, and behavioral challenges. According to the Centers for Disease Control and Prevention (CDC), over 2 million individuals in the United States, and tens of millions worldwide, are affected with ASD. Yet, there is no cure. Such shockingly high statistics leave parents feeling hopeless and desperate for solutions. Hope for Autism: 10 Practical Solutions to Everyday Challenges provides the hope they seek! Incorporating a multi-disciplinary approach, Hope for Autism: 10 Practical Solutions to Everyday Challenges, allows the reader to: Discover the appropriate way to develop social stories, a visual guide that presents information in a story format to help children with ASD learn daily routines, expectations, procedures, and behavioral standards. Gain access to the M-CHAT-R (Modified Checklist for Autism in Toddlers), a scientifically validated screening tool used to assess the risk of ASD in children 16 to 30 months of age. Obtain insight from a host of specialists in designated fields such as feeding, vision, dental, clinical psychology, applied behavior, and speech therapy, just to name a few. Get connected to social networks, support groups, and local/online resources. Be empowered from practical solutions and the insightful interviews from a variety of specialists."
How To Write Better Copy
Author: Steve Harrison
Publisher: Pan Macmillan
ISBN: 1509814582
Year: 2016-09-08
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Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
Author: Gustavo Ferreira
Publisher: DVS Editora
ISBN: 8582891903
Pages: 216
Year: 2018-11-13
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Nova versão do best-seller digital, revisada e ampliada, publicada pela DVS Editora (2018) Você conhece o poder das palavras que vendem? Copywriting é a arte da comunicação persuasiva. O que faz a diferença no mercado não é ter o melhor produto... é ter a melhor carta de vendas. Exatamente por isso este livro reúne a experiência do autor ao se tornar um copywriter de elite, e traz como conteúdo especial: " Princípios de marketing e resposta direta... " 219 headlines altamente persuasivas escritas pelos maiores copywriters do mundo... " 12 cartas de vendas que venderam mais de US$ 1 bilhão... " 26 modelos para iniciar suas cartas de vendas... " 7 passos de Gary Halbert para escrever copys vencedoras... " Roteiro de 52 passos para cartas e vídeos de vendas... " Como definir seu avatar corretamente... " Modelo de carta de vendas para "preencher os espaços em branco"... " Como montar uma oferta irresistível... E muito mais! Este material é um grande tesouro para você que precisa escrever cartas de vendas para seu próprio negócio para atrair clientes e vender mais, e também para você que quer se desenvolver como copywriter profissional. Este livro é como você entrar na mente dos maiores copywriters que o mundo já conheceu e perguntar: "Ei, como você faria essa carta?" Um verdadeiro tesouro para você aplicar as técnicas de copywriting na prática e descobrir como apenas algumas palavras podem fazer a real diferença entre ser mais um no mercado... ou ser um verdadeiro campeão de vendas.
The Copywriter's Handbook
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1429900156
Pages: 432
Year: 2007-04-01
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
How to Read a Book
Author: Mortimer J. Adler, Charles Van Doren
Publisher: Simon and Schuster
ISBN: 1439144834
Pages: 426
Year: 2011-05-10
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With half a million copies in print, How to Read a Book is the best and most successful guide to reading comprehension for the general reader, completely rewritten and updated with new material. Originally published in 1940, this book is a rare phenomenon, a living classic that introduces and elucidates the various levels of reading and how to achieve them—from elementary reading, through systematic skimming and inspectional reading, to speed reading. Readers will learn when and how to “judge a book by its cover,” and also how to X-ray it, read critically, and extract the author’s message from the text. Also included is instruction in the different techniques that work best for reading particular genres, such as practical books, imaginative literature, plays, poetry, history, science and mathematics, philosophy and social science works. Finally, the authors offer a recommended reading list and supply reading tests you can use measure your own progress in reading skills, comprehension, and speed.

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